Apparently one of the rising industries in technology and marketing is expertise in SCO Modules. Basically what this means is that people study and consult companies and organizations about how to get noticed by search engines like Google. These organizations and individuals understand the algorithms that Google uses to pull up results and understand the way to improve these ratings so that your web page can receive increased traffic.
So with the help of our Board Member and Marketing guru Carrie Martz, we had a meeting with an organization called Digital Dogs, who focus exactly on this. With the recent announcement that our founder will be receiving a Presidential Medal of Freedom, we expected to receive some additional web traffic, however this didn’t really happen. Actually, if you search our founder’s name on Google CC doesn’t come up until the 6th or 7th page. So Mike from Digital Dogs took a look at our website and gave us some pointers on how to improve this such as:
-Eliminating numerous pages with the same content or copy
-Putting key search terms in as many large places as possible
-Try to link to larger, influential websites, and have them link back to you
-Try to update your website frequently, especially while focusing on those key terms
-And many other complicated website building and html kinds of technicalities
What this means for me is a lot of time on our website putting key phrases in important places and restructuring the site map so that Google more easily understands the links set up on our page.
I never realized how lucrative and important this kind of knowledge was, understanding how Google’s algorithms work. It makes me wonder if I have useful knowledge that I don’t even realize is useful yet, and maybe I should try and find a way to make that impact the success of CC in more ways.
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